As Creative Director, I have led the transformation of Mother’s Market, a pioneer in natural food and wellness founded in 1978. I have shifted its perception from an aged grocery store to a vibrant, modern brand by infusing attitude and energy while maintaining the old-school customer base and fostering deeper connections with younger generations.

Sneakers & Apparel Retail CREATIVE DIRECTOR

DTC Grocery E-commerce and Subscription of Local Produce & Artisanal Goodies. ART DIRECTOR | BRAND MANAGER | DESIGNER

Online Farmers Market Startup Acquired by GrubMarket REBRANDING | UX | DESIGN

Alongside Robert Half’s brand refresh project, I led the display media ad campaigns targeting clients and candidates. These campaigns, featuring striking visuals, have contributed to measurable success, with some increasing click-through rates by up to 50%.

Launch Campaign for Jason Gann Cannabis Brand Wilfred GRAPHIC DESIGN for Composite Agency

Showerless Razor for Missed Spots CONTENT DESIGNER

Joint Campaign to Launch California-based GoFlow new experiences in Brazil VISUAL CONCEPT | DESIGNER

Southern California Certified Yoga Instructor VISUAL IDENTITY | GRAPHIC DESIGN

Retail Campaigns CREATIVE DIRECTION | DESIGN